LARRY SWEDROE
If you want someone who will tell you the truth about investing — even when the truth is uncomfortable — Larry Swedroe is your man.
A former corporate financial officer turned Chief Research Officer at Buckingham Wealth Partners, Larry has devoted his career to applying academic finance research to practical investment decisions. He has authored more than 20 books and spent decades patiently dismantling the myths that the financial industry profits from.
"The winning strategy in investing is to not play the game that Wall Street wants you to play."
Larry's work is grounded in factor research — the academic study of what actually drives investment returns over time. His books like The Only Guide to a Winning Investment Strategy You'll Ever Need and Your Complete Guide to Factor-Based Investing (with Andrew Berkin) give investors a rigorous foundation that most financial advisors lack.
What makes Larry a Truth Teller isn't just his knowledge — it's his relentless honesty about what we know, what we don't know, and what investors should do about it. His writing changed the way I think about factor investing and portfolio construction.
— Paul Merriman